All concepts
Retail
Atelier Nine
A concept for a small-batch fashion label that sells on restraint and wants a store that reflects it.
- Discipline
- Retail
- Type
- Concept study
- Year
- Concept 04
- Palette
Concept study
The brief
Luxury retail online is decided by image quality and negative space. This concept strips the storefront back to product, price and one clear add-to-cart moment per viewport.
Disciplines
- Ecommerce
- Art direction
- Retail
Our approach
- 01Warm sand and near-black palette with editorial type
- 02Product pages built around a single hero image
- 03Checkout path shortened to the minimum viable steps
What the design achieves
- The storefront feels closer to a lookbook than a catalogue
- Product imagery stays sharp on high-density screens
- Cart interactions remain clear on small touch targets
Concept study created to demonstrate our design approach. Not a client engagement.
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